The Next Small Thing
We developed a playful and impactful pitch campaign for Yoco's "Go" card reader, highlighting its compact size and powerful features. Our "The Next Small Thing" campaign, including a tongue-in-cheek video animation, resonated with target audiences.
Key Results
Increased brand recognition and customer loyalty
increase in website traffic from social media
Improved social media engagement (likes, comments, shares)
Big is bad
for the little guy
poco assisted yoco in summarising the product offering through images, copy and an explainer video.
Small on size and price, yet packed with tons of features, our pitch campaign for the yogo Go card machine touted it as “The Next Small Thing”
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